I help busy men and women achieve their health and fitness goals through customized exercise programs and nutrition plans suited to their fitness level, dietary preferences and schedule.

Child sitting on top of Frankie Hoff during his push ups.

I'm Frankie Hoff — an 80’s baby, a father of two, and a coach who’s spent most of his life immersed in fitness. What started as a personal passion grew into a career shaped by years of hands‑on experience, continuing education, and a genuine commitment to helping people feel stronger, healthier, and more capable in their everyday lives.

I began my career working in some of Toronto’s top gyms, learning from industry‑leading strength and conditioning coaches and training clients from all walks of life. When the pandemic hit in 2020, I shifted my business online so I could continue supporting people through an incredibly challenging time. Today, I’m proud to own a boutique fitness studio where I train clients in person while still coaching my online members across the globe.

My focus is simple: helping busy professionals, parents, and first‑time gym‑goers start — or restart — their fitness journey with clarity and confidence. And I don’t believe fitness only happens in the gym. I’m with you in the app when you need guidance, in the kitchen when nutrition feels overwhelming, and on the phone when life gets heavy. You don’t have to do this alone. I’m here for the whole journey.

About me

Fitness Consultation

Sometimes, a phone call is all you need to get back on track with your nutrition and exercise regimen. We will discuss your goals, challenges, current training and nutrition, schedule and motivation. We'll make adjustments to your current programs, and I'll provide some tools and techniques to get you back on track. This phone call is all you may need to continue making progress on your Health & Fitness Journey

Phone consultations are up to 1 hour

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Blog Posts

I write about all aspects of health and fitness, including nutrition, supplements, training protocols, gym equipment and much more…

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Join the Free and Private Facebook Group for Exclusive Content, Discount Codes for Personal Training, Workout Programs and Nutrition Plans, Giveaway Contests, Bypass Waiting List for Fitness Challenges and Ask Me Anything

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Testimonials from Google

Amazing and easy to use. Lots of great options and the workouts were well designed for my schedule. Questions were answered quickly. Great experience

— Ryan P

I came across Frankie on Tik Tok and followed him for a bit until I realized he offered personal training. I decided to do his 1 month program. Little did I know it was going to change my life for the better. He is so kind, knowledgeable, and easy to talk to. He customizes your workouts to you and listens to any feedback you have and makes the adjustments accordingly. He kept me accountable and encouraged me through it all. The app is also super user-friendly and well-designed. If you’re looking for a personal trainer I highly recommend Frankie.

— bailey d